Led cross-platform rebrands and UI modernization efforts— merging design systems, aligning visual identity, and elevating product perception.

I’ve directed full cross-platform redesigns that unified legacy branding, streamlined interfaces, and improved usability across mobile, desktop, and embedded systems.

Regularly partnering with marketing, engineering, and product teams to drive brand expression strategy across product and marketing touchpoints.

Spearheaded digital experience strategy initiatives—creating, modernizing, and unifying CMS/ KMS platforms, marketing sites, and knowledge hubs to streamline content workflows and enabling scalable omnichannel delivery.

Integrating tooling and AI to optimize authoring, personalization, enhancing operational efficiency across marketing, product, and support channels. Designed and integrated chatbot-driven workflows into product and consumer marketing sites to provide instant guidance and converting interest into leads. 

Defined and executed experience-driven go-to-market strategies across both startups and global enterprises—aligning UX architecture, product delivery, and regulatory readiness to support high-impact launches, enterprise sales, and M&A integration. Leveraged MarTech platforms including CMS, chatbots, and analytics to scale personalization, accelerate lead conversion, and enable customer onboarding across marketing, sales, and support channels.

Strategized and designed cohesive journeys and experiences across mobile, web, AR/VR, Agentic AI, wearable, and voice —creating unified touchpoints that improved onboarding, training, retention, and in-product engagement.

Designed and shipped regulated health and finance products under FDA, HIPAA, and banking compliance frameworks, balancing usability and risk mitigation.